top of page

CASE STUDY · PIZZA · CHICAGO, IL

JB Alberto’s Pizza

3 to 4 new customers every day with new mover and birthday mail

A Chicago pizza favorite for more than 50 years. We’ve mailed new movers and birthdays for owner Tony Troiano since 2017, and he’s still mailing with us today.

Looking to order? Visit JB Alberto's here. This page is for business owners.

JB Alberto's Pizza storefront at night in Chicago, Illinois

12

MONTHS

1,222

NEW CUSTOMERS

10%+

RESPONSE

100

NEW CUSTOMERS A MONTH

Chicago, IL · Pizzeria · New mover and birthday mail · 2023

3 to 4 new customers every day!

For more than 50 years, JB Alberto’s Pizza has been a cornerstone of the Chicago food scene, delivering not just pizza but an experience that captures the city. With a fleet of over 30 drivers on the road every night, they keep a lot of neighborhoods happy.

 

The numbers on this page come from a 12 month stretch in 2023, using two proven programs: new movers and birthdays.

New Movers

New movers are setting new routines, so they’re ready to pick a new favorite pizza place. A welcome gift puts JB Alberto’s on the list first, and it replaces customers who move away with the new neighbors moving in.

 

  • 6,050 mailed

  • 627 redeemed

  • 10.3% response

Birthdays

Birthday mail reaches people right when they’re planning to celebrate with friends and family. We pick the right households by geography, age, household income and household size, then send a birthday gift right before the big day. Birthdays bring bigger parties and bigger tickets.

 

  • 5,664 mailed

  • 595 redeemed

  • 10.5% response

The Results

Between the two programs, we mailed 11,714 pieces in 2023 and 1,222 people came in to redeem their gift. That’s a response of more than 10% on both.

 

It works out to about 100 new customers every month, or 3 to 4 fresh faces walking in every day.

1,222

new customers from 11,714 pieces mailed in 2023

Since 2017

and still mailing with us today

Questions Owners Ask

Should a pizzeria do new mover mail or birthday mail?

Both work. In 2023, JB Alberto’s new mover mail had a 10.3% response and their birthday mail had a 10.5% response. New movers bring in people setting new routines, and birthdays bring in bigger parties and bigger tickets.

 

Does new mover mail help replace customers who move away?

Yes. Every neighborhood has customers moving away. New mover mail makes sure the ones you lose are replaced by the new families moving in, so your customer base keeps growing instead of slowly shrinking.

 

How do you choose who gets a birthday mailing?

We pick the right households by geography, age, household income and household size, then send a birthday gift right before the big day.

Want results like JB Alberto’s?

Let’s look at how many new movers are coming into your area every month.

In a rush?  Call or text Susan at (480) 678-1366
for immediate service.

Sample J.B. Alberto's Pizza new mover postcard with a free pizza offer

More ways to reach your neighbors.

Three programs that put your offer in the right hands.

Sample JB Alberto's Pizza neighborhood saturation postcard

Saturation Mail

Every home in the neighborhood around your restaurant. Great for grand openings, a new menu or just getting your name out there.

Sample pizza restaurant birthday postcard

Birthday Mail

A birthday gift from you, right before their big day. You reach a new audience every month, and birthday visits tend to spend more.

Sample Grimaldi's Pizzeria new mover postcard with a welcome offer

New Mover Mail

A welcome gift from you, right after they move in. Be the first place new neighbors try.

Not sure who to target? Here's how we find your best customers.

bottom of page