Our Town Direct Mail | New mover marketing and targeted direct mail | Serving businesses nationwide
WHY COFFEE AND BOBA
A daily habit, up for grabs.
We handle the list, the design, the printing and the mailing. You welcome them in.
66%
drink coffee daily
More than any other drink, even water. (NCA, 2026)
60%
try new brands
Movers are more likely to try a new brand after a move. (Realtor.com, 2025)
55%
use the drive-thru
Of coffee buyers ordered at a drive-thru last week. (NCA, 2026)
26%
have tried boba
Lots of first-timers left to win over. (Datassential, 2024)
Coffee shops and drive-thrus. Real regulars.
No discounts for regulars. Free drinks for new neighbors only.
How a 22-store Dutch Bros franchise grew with new mover mail
5,740
new customers in one year
11.5%
of new movers came in
500%+
ROI in the first 12 months
We track every offer with TruTrak®, your POS data or the results you send us. See more coffee results, like The Human Bean in Phoenix.
The free drink gets them in line. But that’s not what you’re buying.
You’re buying visits two through 208.
4x a week
a regular, at about $4 a visit
$832
from one new regular in a year
$1.7M
from a $60K campaign, over 5.6 years
26% came back for a second visit.
Every first-timer got a thank-you postcard with one more free drink. One in four came back, and the second visit is where a daily habit starts.
Real cards, real coffee shops.
Welcome gifts, thank-you cards and birthday cards. Design is included.
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Questions, answered
How can a coffee shop or boba tea shop reach people who just moved nearby?
Mail them a welcome drink in their first weeks, before they pick a new daily spot. You pick the area by ZIP, radius or drive time, and we handle the design, printing and mailing. A thank-you postcard brings them back again. Moving is stressful, and new neighbors are building new habits fast. A gift in their hands makes the decision for them, even when Google shows five 5-star coffee shops nearby.
What offer works best?
A no-strings-attached gift works best, like a free drink with no purchase required. It taps into the law of reciprocity: when someone gives us something for free, we want to return the favor. So new neighbors come in and give you a try, and a thank-you card brings them back for a second visit.
Does it work?
Dutch Bros mailed new neighbors around 22 Arizona drive-thrus and gained 5,740 new customers in a year, and 26% came back for a second visit. Even if only 1 in 10 became regulars, one year of mail keeps paying off for years.
Can I add birthday mail too?
Yes. We mail the households in your area that look like your best customers, so a free birthday drink brings new customers in on their big day. It also keeps your budget steady when mover counts dip.
Should a coffee shop mail businesses too?
Yes. Offices near your shop or drive-thru are full of people who need a coffee run every day, and one happy office can send a whole team your way every day, or every week for a meeting.
Can you find people who already buy from a big coffee chain?
Yes. We can target households known to buy from a specific brand within a short drive of your location, so you reach people who already pay for coffee out.
How is it tracked?
Every offer has its own code, scanned with our TruTrak® system or redeemed in your app. We can also add data from your POS, or use the results you send us.
How many new movers are near you?
We'll look at your area and tell you how many new neighbors move in near your shop each month.
More ways to reach your neighbors.
Three more programs that put your offer in the right hands.
Not sure who to target? Here's how we find your best customers.