Our Town Direct Mail | New mover marketing and targeted direct mail | Serving businesses nationwide
LITTLE CAESARS CASE STUDY
The Official New Mover and Birthday Vendor for Little Caesars
20+ STORES
10 States
43,407
Mailed
3,718
Responses
8.6%
Response
Our Town is the official new mover and birthday vendor for Little Caesars, and we mail for franchisees all over the country. The results below come from the owners I work with directly: more than 20 stores in Chandler and Gilbert, Arizona; Sioux City, Iowa; Ann Arbor, Michigan; Rochester, Minnesota; Rolla, Missouri; Williamston, North Carolina; Pendleton, Oregon; Rapid City and Sioux Falls, South Dakota; Gray and Jonesborough, Tennessee; and Ashland, Wisconsin.​
From July 2025 through September 2026 we mailed 43,407 postcards for these stores, and 3,718 people brought them in. That's an 8.6% response rate. Every postcard carries a one-time-use code supplied by Little Caesars. They report each redemption back to us and we update the numbers every week, so these results come straight from the register.
​
And these aren't just coupon shoppers. More than half of the guests who came in for a free pizza spent their own money on the same visit. When we followed up with a free Crazy Bread, 76% of them added to their order.
The whole Our Town network tells the same story. Since July 2025, 494 Little Caesars stores have redeemed 22,866 of our offers, for $317,721 in sales. The average visit comes to about $14. A free pizza is worth about $8, so guests pay around $6 of their own money. A free Crazy Bread is worth less than $5, so guests pay around $10. Six of the top 15 stores in the network are ones I work with. (Numbers as of October 2026.)
​
Here's how each campaign did:
NEW RESIDENT
WELCOMINGÂ CAMPAIGN
New movers get a welcome postcard with a free pizza. They're new in town and haven't picked a pizza place yet, so a free pizza makes the choice easy. After that first visit, we send a thank-you postcard with a free Crazy Bread to bring them back a second time.
26,150
Mailed
1,976
Responses
7.6%
Response Rate
BIRTHDAY CAMPAIGN
13,694
Mailed
1,246
Responses
9.1%
Response Rate
The thank-you postcards did best of all. We mailed 3,563 of them and 496 guests came back for their free Crazy Bread. That's a 13.9% response, and 20% in Ashland, Wisconsin.
​
That's the real win for these owners. New families move in every month, try the store, and keep coming back.
​
Want to see what this could do for your store? We're here to chat.