Our Town Direct Mail | New mover marketing and targeted direct mail | Serving businesses nationwide
Direct mail marketing for hardware stores
Our Town Direct Mail helps hardware stores nationwide plan direct mail campaigns that bring new customers through the door. We work with independent stores, Ace and True Value owners, and businesses with more than one location nationwide.
New mover marketing
Introduce your store to new residents moving into your area. A no-strings-attached welcome offer gives them a reason to stop by for tools, paint, lawn and garden supplies, and all the things that come with a new home.
Two ways to welcome your new neighbors
New Mover Welcome Package: Put your store’s welcome offer inside the Our Town America envelope, along with offers from other local businesses. Yours is the only hardware store in the package, and every new customer who redeems gets a thank-you postcard to bring them back. See the New Mover Welcome Package →
The thank-you postcard
Getting the first visit is only the start. When your staff scans a redeemed gift, a thank-you postcard goes out with a second offer, so a first visit becomes a habit. Every scan is tracked, so you see exactly what the program brings in.
New Mover Postcard: Give your store its own postcard, with room to show what you sell and give new neighbors a reason to visit. The follow-up thank-you postcard is included too. See New Mover Postcards →
B2B targeting
Reach local businesses that buy what you sell. Choose industries that fit your store, like contractors, property managers, landscapers and maintenance companies. And you get this list for internal follow up from your sales staff.
Home improvement targeting
We can use consumer data to find households most likely to be planning a home improvement project. Then we match the audience, offer and area to the products you want to move and the goals you have for your business.
Saturation mail
Target your favorite neighborhoods right around your location. Saturation mail can help promote special events, seasonal offers and your store, so more neighbors know who you are and what you sell.
Hardware store case studies
Kabat’s Ace Hardware, San Tan Valley, Arizona: Its 12-month new mover campaign brought in 1,350 new customers who redeemed a $10 gift certificate, plus $17K in additional sales. Read Kabat’s story →
Baskin’s Ace Hardware, Cape Cod, Massachusetts: Its five-month new mover campaign brought in 181 new customers and more than $3,000 in additional sales on first visits, after covering the cost of the mailing. Read Baskin’s story →
Let’s talk about your hardware store
We’ll discuss what audience and mailing approach make sense for your business and your goals. Bring your store locations and a few ideas about the products you’d like to sell more of.
Prefer to call or text? (480) 678-1366