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CASE STUDY · PIZZA · LAS VEGAS, NV

Manizza’s Pizza

Why a top rated Las Vegas pizzeria would pay double for new mover mail

Christina Martin runs one of the top rated pizza spots in the country. When she was a guest on a pizza podcast, she couldn’t stop talking about our new mover program.

Looking to order? Visit Manizza's here. This page is for business owners.

Manizza's Pizza logo, Las Vegas pizzeria new mover direct mail case study

604

NEW CUSTOMERS

#37

YELP TOP 100 US PIZZA

2X

WHAT SHE’D PAY FOR IT

LOCAL

FAMILY RUN PIZZERIA

Las Vegas, NV · Independent pizzeria · New mover welcome package · 30 months tracked

“I would pay double for it!”

Manizza’s Pizza is an exclusive, locally owned pizzeria tucked away in Las Vegas, NV. It’s led by Christina Martin and her stepfather, Ken Allen, and they use novel and vibrant marketing strategies, thanks to Christina’s inexhaustible energy and innovative thinking.

 

Marketing isn’t their only strength. They excel equally in product quality and customer experience, and they’ve ranked #37 in Yelp’s Top 100 Pizza Spots in the US. That’s a remarkable achievement for a standalone pizza spot in Las Vegas. Hats off to Team Manizza’s!

 

During a recent campaign review meeting, Christina shared that she was featured on the top rated pizza podcast What’s Good Dough, where she talked about how well direct mail works for her.

“I thought direct mail was for dinosaurs!”

“I would pay double for this new mover program!”

“The return on direct mail is huge. I’m shocked by this!”

Manizza's Pizza: Projects

Hear It From Christina

 

Here’s what she told the What’s Good Dough podcast about direct mail. Honestly, she explains our program better than we do.

“They hit the mailbox and I had a guy in my lobby in less than an hour.”

 

Christina Martin, Manizza’s Pizza, Las Vegas

Questions Owners Ask

How fast can direct mail work for a pizzeria?

Fast. Christina said the mail hit mailboxes and she had a new customer in her lobby in less than an hour.

 

Is direct mail still worth it for a restaurant?

Christina thought direct mail was for dinosaurs, until she saw the return. In her words, the return on direct mail is huge, and she’d pay double for our new mover program.

 

Why does new mover mail work so well for restaurants?

New neighbors haven’t picked their favorite pizza place yet. A welcome gift from you gets them in your door first, and great food and service like Manizza’s keeps them coming back.

Want results like Manizza’s?

Let’s look at how many new movers are coming into your area every month.

New mover welcome package with gift certificates from local businesses

More ways to reach your neighbors.

Three programs that put your offer in the right hands.

Sample pizza restaurant neighborhood saturation postcard

Saturation Mail

Every home in the neighborhood around your restaurant. Great for grand openings, a new menu or just getting your name out there.

Sample pizza restaurant birthday postcard

Birthday Mail

A birthday gift from you, right before their big day. You reach a new audience every month, and birthday visits tend to spend more.

Sample Grimaldi's Pizzeria new mover postcard with a welcome offer

New Mover Mail

A welcome gift from you, right after they move in. Be the first place new neighbors try.

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An independently owned Our Town America franchise, welcoming new neighbors since 1972.

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