Our Town Direct Mail | New mover marketing and targeted direct mail | Serving businesses nationwide
WHY NEW HOMEOWNERS
New homeowners need a plumber they can trust.
We handle the list, the design, the printing and the mailing. You welcome them in.
11.8%
moved in 2024
Every one needs a plumber and an HVAC pro. (U.S. Census Bureau)
$11,090
in the first year
Repairs and alterations on a resale home. Owners who stayed: $6,310. (NAHB)
$7,500
for a new HVAC
The average replacement. One job can cover the whole mailing. (Angi, 2026)
1 trade
per welcome package
In our welcome package, new neighbors hear from you, not your competition.
Stand out against the big names
The national brands have the ad budgets. You have the same mailbox. A welcome gift with your name on it shows up the week they move in, whether you run one truck or twenty.
Franchise owner? It works the same way. We mail around each location and keep the brand looking the way it should.
Homes that fit. Mail only the homes that match your work: homeowners only, the year it was built, home value, pools, and how long they’ve lived there.
Home Improvement Buyer Targeting. We find households showing buying signals for a home improvement project in the next 12 months, then mail them first.
We’re in Your Neighborhood. When you start a job, we mail the homes around it. First: “We’re working on your street.” Then the finished before and after.
More than one card. No one needs a plumber the day the mail comes. A series of postcards keeps your name in front of them until they do.
Three ways we bring you new customers
Not sure who to target? Here's how we find your best customers.
Questions, answered
How can a plumber or electrician reach people who just moved in?
Mail them a welcome offer in their first weeks, before they pick someone. New mover mail reaches every new household in your service area, so yours is the name they keep.
Can you mail only homeowners?
Yes. We can also pick by the year the home was built, home value, and how long they’ve lived there.
Will another plumber be in the same welcome package?
Never. As long as you’re mailing in your ZIP codes, no one else in your trade goes in our new mover welcome package. You lock out your competition.
How do I know if it’s working?
Every offer has its own code. Your team scans the redeemed offers in TruTrak®, so you see every new customer who came from the mail. On targeted mailings, personalized QR codes show you exactly who scanned, so we can mail them a follow-up postcard. See our Digital Add-Ons.
What response can I expect?
It depends on your offer and your area. We won’t promise a number. Book a call and we’ll talk through what a good result looks like for your trade.
How much does it cost?
It depends on who we’re reaching, how many households are in your service area and how much you mail. Book a call and we’ll put together numbers for your market.
Is design included?
Yes. We design your first pieces with you, and you approve every proof before anything mails. We’ll go over any setup cost on our first call.
How long is the agreement?
Home service programs run 12 months. People call when something breaks, not the day the mail arrives, so a full year shows the real return. A neighborhood mailing can be a one-time drop.
Can I get a new mover mailing list?
Yes, and we do more than hand it over. We build your new mover mailing list every month, check each name through 14 steps, then print, mail and track your offer for you.
Sources: U.S. Census Bureau via GlobeSt | NAHB | Angi (2026)
Let's see who's moving in near your shop.
We'll look at your area and put together real numbers for your business.
