Our Town Direct Mail | New mover marketing and targeted direct mail | Serving businesses nationwide
WHY DENTAL PRACTICES
New families pick a dentist when they move.
We handle the list, the design, the printing and the mailing. You welcome them in.
11.8%
moved in 2024
Every one of them needs a new dentist. (U.S. Census Bureau)
By age 1
first dental visit
Pediatric dentists say a child's first visit should happen by their first birthday. (AAPD)
$6,343
for metal braces
One new ortho case covers a lot of postcards. (CareCredit, 2024)
1 dentist
per welcome package
In our welcome package, new neighbors hear from you, not your competition.
Two ways to fill your schedule
General dentistry: every new mover near you. We mail a welcome offer from your office to every new household in your area, right after they move in. You’re the only dental office in the package.
Orthodontics and pediatric: only the families who fit. We start with every household around your office, then narrow it down: families with kids, kids in your age range, and the income you choose. Then we mail them a postcard from your office. You only pay to mail the families most likely to become patients.
More than one card. Families don’t always book from the first postcard. We mail a series of three or four cards to the same families through the year, so your name is in front of them when they’re ready to book.
Three ways we bring you new patients
Questions, answered
How can a dental or orthodontic practice reach families who just moved nearby?
Mail them a welcome offer in their first weeks, before they pick a new dentist. New mover mail reaches every new household near your office, so you are the first name they know.
Can you mail only families with kids?
Yes. We can pick households with children, the ages of those children, and household income. An orthodontist can mail families with kids in braces years, and a pediatric office can mail new parents.
Will another dentist be in the same welcome package?
Never. As long as you’re mailing in your ZIP codes, no other dentist goes in our new mover welcome package. You lock out your competition.
How do I know if it’s working?
Every offer has its own code. Your team scans the redeemed offers in TruTrak®, so you see every new patient who came in. On targeted mailings, personalized QR codes and Direct Mail Notification emails show you who scanned and who clicked, so we can mail those families a follow-up postcard. See our Digital Add-Ons.
What response can I expect?
It depends on your offer and your area. Healthcare usually runs lower than restaurants, but each new patient is worth a lot more.
How much does it cost?
It depends on who we're reaching, how many households are around your location and how much you mail. Book a call and we'll put together numbers for your market.
Is design included?
Yes. We design your first pieces with you, and you approve every proof before anything mails. We'll go over any setup cost on our first call.
How long is the agreement?
Dental programs run 12 months. Patients book on their own schedule, sometimes months after the mail arrives, and there are fewer of them than at a coffee shop. A full year shows the real return, and each new patient is worth the wait. A neighborhood mailing can be a one-time drop.
Can I get a new mover mailing list?
Yes, and we do more than hand it over. We build your new mover mailing list every month, check each name through 14 steps, then print, mail and track your offer for you.
Sources: U.S. Census Bureau via GlobeSt | American Academy of Pediatric Dentistry | CareCredit via Becker's Dental Review (2024)
Let's see who's moving in near your office.
We'll look at your area and put together real numbers for your practice.
