Our Town Direct Mail | New mover marketing and targeted direct mail | Serving businesses nationwide
WHY VETERINARY PRACTICES
Pet families are all around your clinic.
We handle the list, the design, the printing and the mailing. You welcome them in.
7 in 10
homes have a pet
That’s about 94 million U.S. homes.
51%
have a dog
And 37% of U.S. homes have a cat.
$580
per dog, every year
About $433 per cat, before any surprises.
Just you
no other vets
Only one vet per welcome package.
MEET SUSAN AND LUCY
One loyal client is worth more than you think.
The yearly averages leave out the hard days. Susan spent over $10,000 in about three weeks keeping her dog Lucy alive. Families stay with the vet who gets them through days like that.
Susan Nagi owns Our Town Direct Mail, an Our Town America franchise, with more than 30 years in print, direct mail and customer acquisition. She knows what a good vet means to a family, and she builds campaigns that bring you more of them.
Four ways we bring you new clients
BIRTHDAYS
A gift with their name on it, mailed in their birthday month.
Questions, answered
How can a veterinary practice reach families who just moved nearby?
Mail every new household near you a welcome offer soon after they settle in. The ones with a dog or cat are looking for a new vet, and a thank-you postcard follows up after their first visit.
Can you target pet owners specifically?
Yes. We can mail the households most likely to own a pet, and we can pick the neighborhoods with the most pet owners around your clinic.
Will other vets be in the same welcome package?
Never. As long as you’re mailing in your ZIP codes, no other vet goes in our new mover welcome package. You lock out your competition.
How do I know if it’s working?
Every offer has its own code. Your team scans the redeemed offers in TruTrak®, so you see how many new clients came in. On targeted mailings, personalized QR codes and Direct Mail Notification emails show you who scanned and who clicked, so we can mail those families a follow-up postcard. See our Digital Add-Ons.
What response can I expect?
It depends on your offer and your area. Vets usually see fewer responses than restaurants, but each new client is worth a lot more.
How much does it cost?
It depends on who we're reaching, how many households are around your location and how much you mail. Book a call and we'll put together numbers for your market.
Is design included?
Yes. We design your first pieces with you, and you approve every proof before anything mails. We'll go over any setup cost on our first call.
How long is the agreement?
Veterinary programs run 12 months. Pet owners book when their pet needs care, not the day the mail arrives, so a full year shows the real return. A series of postcards keeps your clinic top of mind until then. A neighborhood mailing can be a one-time drop.
Can I get a new mover mailing list?
Yes, and we do more than hand it over. We build your new mover mailing list every month, check each name through 14 steps, then print, mail and track your offer for you.
Sources: American Pet Products Association (2025) | American Veterinary Medical Association
Let's map the pet owners near your clinic.
We'll look at your area and put together real numbers for your market.
