Our Town Direct Mail | New mover marketing and targeted direct mail | Nationwide service | Phoenix and Las Vegas territories
IZUMI CASE STUDY
23 Months of Birthday Mail, 4.4x Return
23 MONTHS
Timeframe
$53,492
Sales Above Mailing Cost
837
Redeemed
6.1%
Response
THE OPPORTUNITY
Hibachi and birthdays just go together. It's a night out built for a group, and a group usually means somebody's celebrating something. Izumi Japanese Steak House and Lounge in Meridian, Idaho wanted a way to reach those birthdays before anybody else did.
THE RESULTS
We tracked this one for 23 months straight, not a single good quarter cherry picked to look nice.
Izumi put in $15,840 and got back $69,332 in tracked sales.
That's $53,492 in sales the restaurant wouldn't have had otherwise.
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The average check on a redemption came in at $83. Every month,
like clockwork, about 37 birthday parties walked through the door because of this program,
adding up to a steady $3,000 a month in tracked revenue.
CONCLUSION
Birthdays were the number one reason people went out to eat in 2025.* Izumi built a program around that fact and it's paid for itself almost four and a half times over, tracked to the postcard.
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*Source: OpenTable, 2026 Diner Trends.