Our Town Direct Mail | New mover marketing and targeted direct mail | Serving businesses nationwide
WHY TIMING MATTERS
People pick a new provider when life changes.
The big systems have the billboards. A welcome from your office puts your name in the mailbox the week a family moves in.
11.8%
moved in 2024
A move often means a new doctor close to home. (U.S. Census Bureau)
1 in 6
adults under 35
Have no usual place to go for care. Be the place they find. (CDC, 2024)
11,400
turned 65 every day
A 2025 record. The peak runs through 2027. (Alliance for Lifetime Income)
1 practice
per welcome package
New neighbors hear from you, not a competitor in your specialty.
Timing beats volume
Healthcare decisions happen when something changes. We reach people before they start searching and while they're open to someone new.
Just moved. Every new household near you gets a welcome from your office in their first weeks.
Growing families. Reach households with kids in the age range you serve.
Turning 65. Reach people before they turn 65 and while they're looking at Medicare options.
Your neighbors. Mail every home around a new location, a new service or a new provider.
Need staff too? Mail licensed nurses and physicians at home, within commuting distance of your location. You reach them directly, without a recruiting agency.
Three ways we bring you new patients
Not sure who to target? Here's how we find your best patients.
Questions, answered
How can a medical practice reach people who just moved nearby?
Mail them a welcome offer in their first weeks, before they pick a new provider. New mover mail reaches every new household near your office, so you are the first name they know.
Can you reach people turning 65?
Yes. We can pick people by age and area, so your mail arrives while they’re looking at their options. You approve every piece before it mails.
Can you reach a specific age or income?
Yes. We can pick households by age, income, family size and children’s ages, a few minutes from your door.
Will another practice be in the same welcome package?
Never. As long as you’re mailing in your ZIP codes, no other practice in your specialty goes in our new mover welcome package. You lock out your competition.
Can you help us hire?
Yes. We can reach licensed healthcare professionals at home, including nurses and physicians, within commuting distance of your location.
How do I know if it’s working?
Every offer has its own code. Your team scans the redeemed offers in TruTrak®, so you see every new patient who came in. On targeted mailings, personalized QR codes and Day Before Emails show you who scanned and who clicked, so we can mail them a follow-up postcard. See our Digital Add-Ons.
What response can I expect?
It depends on your offer and your area. Healthcare usually runs lower than restaurants, but each new patient is worth a lot more.
How much does it cost?
It depends on who we’re reaching, how many households are around your location and how much you mail. Book a call and we’ll put together numbers for your market.
Is design included?
Yes. We design your first pieces with you, and you approve every proof before anything mails. We’ll go over any setup cost on our first call.
How long is the agreement?
Medical programs run 12 months. Patients book on their own schedule, sometimes months after the mail arrives. A full year shows the real return, and each new patient is worth the wait. A neighborhood mailing can be a one-time drop.
Sources: U.S. Census Bureau via GlobeSt | CDC National Center for Health Statistics | Alliance for Lifetime Income via 401k Specialist
Let's see who's moving in near your office.
We'll look at your area and put together real numbers for your practice.
