Our Town Direct Mail | New mover marketing and targeted direct mail | Serving businesses nationwide
WHY GROCERY STORES
A weekly shopping list, up for grabs.
We handle the list, the design, the printing and the mailing. You welcome them in.
$169
spent every week
The average weekly grocery bill per shopper. (FMI, 2026)
5.4
stores a month
Grocery stores the average shopper visits each month. (FMI, 2026)
60%
try new brands
Movers are more likely to try a new brand after a move. (Realtor.com, 2025)
37%
use paper coupons
More than a third of shoppers still use printed coupons. (FMI, 2024)
Grocery stores. Real regulars.
Ridley’s Family Markets in Kuna, Idaho.
New neighbors, every month. Welcomed by name.
Four and a half years of new mover mail at one grocery store
1,388
new customers came in
15%
of homes mailed came in
18.4%
came in during year one
Tracked with TruTrak®. Results from August 2019 through March 2024.
The welcome gift gets them in the door. But that’s not what you’re buying.
You’re buying trips two through 83.
1.6x a week
the average grocery shopper (FMI, 2026)
83 trips
a year from one regular shopper
$8,788
a year in groceries, at $169 a week
Run your own numbers in our grocery calculator.
A real gift. No strings attached.
Every certificate is a true gift, with no minimum purchase. A gift feels like a welcome, not a sales pitch, and that is what brings new neighbors back.
Real cards, real grocery stores.
Welcome gifts and thank-you cards. Design is included.
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Questions, answered
How can a grocery store reach people who just moved nearby?
Mail them a welcome gift in their first weeks, before they settle on a regular store. You pick the area by ZIP, radius or drive time, and we handle the design, printing and mailing. A thank-you postcard brings them back for a second trip. Moving is stressful, and new neighbors are building new habits fast. A gift in their hands makes the decision for them, even when Google shows five 5-star grocery stores nearby.
What offer works best?
A no-strings-attached gift works best, like a $10 or $20 gift certificate with no minimum purchase. It taps into the law of reciprocity: when someone gives us something for free, we want to return the favor. So new neighbors come in and give you a try, and a thank-you card brings them back for a second trip.
Does it work?
Ridley’s Family Markets in Kuna, Idaho welcomed 1,388 new customers from August 2019 to March 2024. 15% of everyone we mailed came in, and 18.4% came in during the first year.
Can I mail every home near my store too?
Yes. Saturation mail reaches every home around your store, not just new movers. It is a great way to get the word out to the neighbors you already have about a special event, a new app or a new service.
Can I reach renters too?
Yes. We reach new homeowners and new renters, so the apartments and rentals near your store count too.
How is it tracked?
Every gift has its own code. Your team scans the certificates in the back office with our TruTrak® system, at the end of the day or once a week, or we link the code to your POS. You see how many new households came in, and you get the list of new customers who redeemed.
How many new movers are near you?
We'll look at your area and tell you how many new neighbors move in near your shop each month.
More ways to reach your neighbors.
Three more programs that put your offer in the right hands.
Not sure who to target? Here's how we find your best customers.