Our Town Direct Mail | New mover marketing and targeted direct mail | Serving businesses nationwide
WHAT YOU GET
Two tools that work with your mail.
Use one or both on the same mailing. Either way, you see who responded.
Email
Day Before Email
We email your neighbors before your postcard shows up.
Scan
Personalized QR Code
Each postcard gets its own code, so you know which home scanned.
List
who responded
Get a list of everyone who opened, clicked or scanned.
Remind
a follow-up
A second postcard for anyone who responded. An email for everyone.
Your offer shows up twice.
The day before your postcard is scheduled to arrive, your neighbors get an email from you with a sneak peek of the offer. Then the postcard shows up in their mailbox.
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Each postcard has its own QR code. When someone scans it, your offer opens so you know which home it came from. Anyone who opened, clicked or scanned can get a second postcard, and everyone on your list can get a follow-up email.
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Two reminders, and proof of who responded.
PICK YOUR MAILING
Which mailings use which tool.
It depends on the kind of mailing. Targeted mail can use both.
Questions, answered
What is a Day Before Email?
An email from your business, sent the day before your postcard is scheduled to arrive. It shows a sneak peek of your offer, so your neighbors see it twice. A second email can be added too.
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Is it spam?
No. We match your mailing list to a CAN-SPAM compliant database of more than 500 million consumers. Only people we can match get the email.
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What's the difference between a static QR code and a personalized QR code?
A static QR code is the same on every postcard. It tells you how many people scanned, but not who. A personalized QR code is different on every postcard, so when someone scans, your offer opens and you know which home it came from.
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Can I track saturation mail by household?
Yes, with the Day Before Email. We get the addresses on your routes, email the homes we can match, and you see which households opened or clicked. The postcards themselves use a static QR code, so scans are counted but not tied to a home.
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Is this the same as Informed Delivery?
No. This is a separate email sent by your brand to the customer.
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Does this replace my email or social media?
No. It works alongside what you already do.
Let's see what's possible near you.
We'll look at your next mailing and show you which add-ons fit.
More ways to reach your neighbors.
Three more programs that put your offer in the right hands.
Not sure who to target? Here's how we find your best customers.