Our Town Direct Mail | New mover marketing and targeted direct mail | Serving businesses nationwide
Direct mail marketing for restaurants
Our Town Direct Mail helps restaurants nationwide bring new customers through the door with direct mail that tracks every visit. We work with independent restaurants, pizzerias, cafés and franchise owners, from one location to many.
New mover marketing
People who just moved haven't picked their go-to pizza place, taco spot or Friday night restaurant yet. A welcome offer from you, right after they move in, makes you the first place they try.
Two ways to welcome your new neighbors
New Mover Welcome Package: Your welcome offer goes inside the Our Town America envelope with offers from other local businesses. No other restaurant in your category is in the package, and every new customer who redeems gets a thank-you postcard to bring them back. See the New Mover Welcome Package →
The thank-you postcard
Getting the first visit is only the start. When your staff scans a redeemed gift, a thank-you postcard goes out with a second offer, so a first visit becomes a habit. Every scan is tracked, so you see exactly what the program brings in.
New Mover Postcard: Give your restaurant its own postcard, with room to show off your food and give new neighbors a reason to come in. The follow-up thank-you postcard is included too. See New Mover Postcards →
Birthday mail
A birthday gift from you, arriving right before their big day. We pick households that look like your best customers, so you reach a new group every month. Birthday guests rarely come alone, and birthday visits tend to spend more.
Targeted mailings
Reach the households most likely to eat out near you, like families with kids, empty nesters or frequent diners. We match the audience, offer and area to the nights you want to fill.
Neighborhood saturation
Cover the neighborhoods right around your restaurant. It's a good fit for a grand opening, a new menu, catering or a seasonal special, so more neighbors know who you are and what's on the menu.
Restaurant case studies
Manizza’s Pizza, Las Vegas, Nevada: A top rated neighborhood pizzeria brought in 604 new customers, and the owner says she’d pay double. Read Manizza’s story →
JB Alberto’s Pizza, Chicago, Illinois: A Chicago pizza favorite that sees 3 to 4 new customers walk in every day, and has since 2017. Read JB Alberto’s story →
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Izumi Japanese Steakhouse, Meridian, Idaho: A hibachi restaurant that earned a 4.4x return on birthday mail. Read Izumi’s story →
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Dairy Queen, Phoenix, Arizona: Nine competitors within 2 miles of the store, and 145 new customers walked in over 7 months. Read the Dairy Queen story →
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Little Caesars: The official new mover and birthday vendor, with 22,866 offers redeemed at 494 stores. Read the Little Caesars story →
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Restaurant direct mail FAQ
What’s the best way to reach people who just moved near my restaurant?
Mail them a welcome offer within weeks of their move, before they pick a regular spot. New mover mail reaches every new household near you, and a thank-you postcard brings them back for a second visit.
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Does direct mail still work for restaurants?
Yes. A printed offer from a local restaurant gets opened, stuck on the fridge and brought in. Our restaurant clients track every redeemed offer, so they know exactly how many new customers walked in.
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How do I know if it’s working?
Every offer has a code your staff scans when it’s redeemed, so you see how many new customers came in and what they spent. Personalized QR codes can also show you which homes responded.
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Do you work with independent restaurants or just franchises?
Both. Many of our restaurant clients are local favorites going up against the big chains’ ad budgets. We also work with franchise owners, including Little Caesars and Dairy Queen operators.
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Let’s talk about your restaurant
Bring your locations, your average check and the nights you’d like to be busier. We’ll talk about which audience and mailing approach make sense for your goals.
Prefer to call or text? (480) 678-1366