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7
MONTHS
145
NEW CUSTOMERS
10%+
RESPONSE
9
COMPETITORS IN 2 MILES
Phoenix, AZ 85044 · 2 Dairy Queen franchises · New mover welcome package
Nine competitors within two miles!
Andrew Allen owns two Dairy Queen franchises, and he had a problem a lot of owners know well. There were nine ice cream and sweet treat options within 2 miles of his store. A big brand name gets you noticed, but it doesn’t make you the only choice in town. He needed new neighbors to pick his DQ first.
The Problem
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Nine ice cream and sweet treat spots within a 2 mile radius.
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With that many choices, it’s hard to build loyalty.
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He needed a way to stand out that the other shops weren’t doing.
How We Helped
We sent our new mover welcome package to new residents in his ZIP code, 85044, and only there.
One per category: His Dairy Queen was the only ice cream shop in the welcome package. None of those nine competitors could get in.
First in line: New neighbors heard from him before they had picked a favorite treat spot.
A gift, not a coupon: A welcome gift feels like a hello from the neighborhood, so that first visit starts on a happy note.
The Results
In 7 short months, 145 new residents came in to redeem their welcome gift. That’s a response of more than 10% from a single ZIP code.
These are neighbors who live close by, and they found Andrew’s Dairy Queen before they found any of the other nine.
With that many choices nearby, being first is how you become their go-to spot.
1 ZIP
code mailed, and that was enough
1 of 1
ice cream shop in the welcome package
Questions Owners Ask
Want results like Dairy Queen?
Let’s look at how many new movers are coming into your area every month.
More ways to reach your neighbors.
Three programs that put your offer in the right hands.
Not sure who to target? Here's how we find your best customers.