Our Town Direct Mail | New mover marketing and targeted direct mail | Serving businesses nationwide
FREQUENTLY ASKED QUESTIONS
Your questions.
Straight answers.
How new mover mail works, where our lists come from, what it costs and how to get started. Don't see your question? Just ask.
The basics
We get new customers in your door. We mail offers to the people most likely to become regulars: new movers, birthday households and targeted neighborhoods around your business.
Local businesses and franchises, from one shop to a whole group of stores. Restaurants, coffee shops, grocery stores, hardware stores, dental and medical practices, pet businesses and home service pros all mail with us. For a local business, it's a way to stand out against the big chains and their ad budgets.
No. We mail for businesses all over the country. Our Little Caesars stores alone stretch from Tennessee to Oregon.
It can be when you mail everybody. We don't. We target the households most likely to respond, so your money goes to people who can easily turn into regular customers.
No. It works alongside what you already do. We can even add a Day Before Email, so your neighbors see your offer in their inbox and their mailbox. See our Digital Add-Ons.
New mover mail
We mail your offer to people who just moved into your area. They haven't picked their pizza place, hardware store or dentist yet, so you get there first.
Most direct mail goes to the same households over and over. New mover mail reaches a brand new audience every month, people actively looking for new places to shop, eat and get services. Since the audience is new every month, the same postcard keeps working.
Yes. We reach new homeowners and new renters, so the apartments and rentals near you count too.
It's a community welcome mailer with offers from local businesses. Only one business per category gets in, so your competitor can't share your spot. If you'd rather not share a mailer with other businesses, we can send your own solo postcard instead.
We send a thank-you postcard with a second offer to bring them back. That second visit is where a new customer becomes a regular.
We recommend at least 300 a month. That gives you a steady stream of new customers.
Lists and targeting
We buy from multiple sources, including more than 50 years of our own data. Then every name goes through a 14-step verification that filters out things like utility changes and refinances, so you only mail people who actually moved.
Yes, and we do more than hand it over. We build your new mover mailing list every month, check each name through 14 steps, then print, mail and track your offer for you.
Mail that goes only to the people who fit your business, instead of every home in a ZIP code. You pick the traits, like age, income, pets, kids or hobbies, and we build the list. See Targeted Mailings.
Saturation mail goes to every home on a route, which is great for getting your name out. Targeted mail goes only to the homes that fit, so you mail fewer people and waste less. See Neighborhood Saturation Mailings.
No. Send us your customer list and we take them out first, so every piece goes to someone new.
We find your perfect customer by income, family size, kids or no kids and shopping habits. Then we mail them an offer in their birthday month, when they're already looking for a reason to celebrate. See Birthdays.
Offers, design and tracking
A no-strings-attached gift works best, like something free with no purchase required. It taps into the law of reciprocity: when someone gives us something for free, we want to return the favor. So new neighbors come in and give you a try.
Yes. Our team handles the design for you. We design your first pieces with you, and you approve every proof before anything mails.
Every offer has its own code. Your team scans the redeemed offers in our TruTrak® system, so you see every new customer who came in. If we connect to your POS system, we can also show what they spent. On targeted mailings, personalized QR codes and Day Before Emails show you who scanned and who clicked.
It depends on your industry and your offer. Most of our clients land around 8 to 9%. Restaurants and grocery stores often run higher. Healthcare usually runs lower, but each new patient is worth a lot more.
Cost and terms
It depends, because we customize every program to your business. Cost depends on who we're reaching, how many households are near you, how often you mail and the kind of mail. Reaching households likely to have pets costs more than a basic consumer list, and saturation mail to every home in an area costs less.
Want a real number? Book a call and we'll put together numbers for your market.
It depends on your industry. Restaurants, coffee shops, grocery stores, hardware stores and other retail start with six months, then go month to month. Healthcare, dental, pet industry and home service programs run 12 months, since those customers take longer to choose a new provider. Saturation mail can be a one-time mailing.
Have co-op dollars left? They work in our programs. Co-op is a bonus, not a requirement, since new mover mail typically pays for itself on its own. Here's how to check your co-op balance.
Getting started
Book a call with me. Tell me about your business and who you'd love to see walk through your door. We'll look at the area around you and put together numbers for your market. Nothing mails until you approve the proof.
Each industry page has its own questions: Coffee Shops, Dental Practices, Grocery Stores, Hardware Stores, Healthcare, Licensed Pros, Restaurants and Pet Industry. Don't see yours? Contact us. We work with all kinds of businesses.
Still have a question?
Ask me anything. I'll look at the area around your business and put together real numbers for your market.
