top of page

HARDWARE STORES

More customers in the door.
Five ways to get them there.

New homeowners, lost regulars, project-ready neighbors and local contractors. We find them, mail your offer and track who comes in. New mover mail typically pays for itself, and Ace stores can use co-op funds on any program.

Ace Hardware new mover welcome postcard sample with gift certificate

WAYS WE BRING YOU CUSTOMERS

Five ways to fill your store.

Sample Kabat's Ace Hardware $20 new mover gift certificate

New Movers

A welcome gift from your store, right after they move in, when their project list is longest. Be the first hardware store they try. It typically pays for itself.

Sample Butte's Ace Hardware We Miss You postcard with a $20 gift

Lost Customers

Some of your best customers have quietly stopped coming in. Pull the list from your rewards program (Ace Rewards, True Value Rewards or Best Rewards) and we mail them a gift. At Butte's Ace, 15% came back.

Text from Joe Burks of Kabat's Ace Hardware after a saturation mailing: Holy cr*p! Worked too well

Saturation Mail

A postcard in every mailbox in the neighborhoods you pick. Filter by age, income, household size and geography. Great for grand openings, big sales and seasonal pushes.

Mock up of a home improvement postcard for a hardware store

Home Improvement Buyers

We find homeowners very likely to take on a home improvement project in the next 12 months and mail them before they start.

Sample Livingston's Ace Hardware contractor delivery postcard, front and back

Contractors (B2B)

Pick the trades near you: contractors, plumbers, painters, landscapers. We mail them a postcard, and you get the list for sales follow-up.

Ace stores can use co-op funds on any of these. We design to Ace brand standards and Ace co-op standards.

Not sure where to start? Start with your goal.
Win new neighbors before they pick a store: New Movers
Win back regulars who stopped coming in: Lost Customers
Fill the store for a sale or grand opening: Saturation Mail
Sell more paint, tools and project supplies: Home Improvement Buyers
Grow your pro and contractor sales: Contractors (B2B)
Start with one and add more when you're ready. We'll help you pick on a quick call.

LOST CUSTOMERS

49 lost customers back in 17 days.
Butte's Ace noticed some of their best customers had quietly stopped coming in. One "We miss you" postcard with a $20 gift brought 15% of them back, and they spent almost four times what the mailing cost.
Sample Butte's Ace Hardware We Miss You postcard, front and back
Real cards, real hardware stores.
Welcome gifts, win-back cards, neighborhood postcards and contractor mailers. We handle the design, built to match your store.
Sample Livingston's Ace Hardware contractor postcard
Mock up of a home improvement postcard for a hardware store
Ace Hardware $20 welcome gift certificate for new homeowners
Sample Garber's Hardware $10 new mover welcome gift certificate and free housekey
Ace Hardware anniversary postcard sample
Hardware store neighborhood saturation postcard sample
Sample Lowcountry True Value $10 new mover welcome gift certificate
Hardware store welcome envelope and gift certificate sample
Family hardware thank-you postcard that brings new customers back
Hardware store welcome to the neighborhood postcard sample
Questions, answered

Let's see who's near your store.

We'll look at your area and show you the new homeowners, the neighborhoods and the contractors around you.

welcome-package-cta-new.png
  • Facebook
  • LinkedIn
  • Vimeo

An independently owned Our Town America franchise, welcoming new neighbors since 1972.

bottom of page