What is new mover marketing?

We mail your offer to people who just moved into your area. They haven't picked their pizza place, hardware store or dentist yet, so you get there first.

Most direct mail goes to the same households over and over. New mover mail reaches a brand new audience every month, people actively looking for new places to shop, eat and get services. Since the audience is new every month, the same postcard keeps working.

Where does your new mover mailing list come from?

We buy from multiple sources, including more than 50 years of our own data. Then every name goes through a 14-step verification that filters out things like utility changes and refinances, so you only mail people who actually moved.

Do you only mail each mover once?

Not always. Some industries need more than one touch to get a response, so we build each campaign around your business and goals.

What is the welcome package?

It's a community welcome mailer with offers from local businesses. Only one business per category gets in, so your competitor can't share your spot. If you'd rather not share a mailer with other businesses, we can send your own solo postcard instead.

How many households do I need?

We recommend at least 300 a month. That gives you a steady stream of new customers.

What happens after they come in?

We send a thank-you postcard with a second offer to bring them back. That second visit is where a new customer becomes a regular.

NEW MOVER MARKETING

Be the first business your new neighbors walk into.

We mail your offer to families right after they move in, while they're still choosing their pizza place, hardware store and dentist. Every offer is tracked, so you see exactly who came in.

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12 to 18%
of people move every year

Even your best customers move away.

You can do everything right and still lose customers every year. They just move. It's about 12% right now with higher interest rates, and closer to 18% in a typical year. New mover mail replaces them with the families moving in.

New movers haven't picked their favorites yet. The first business to welcome them has the best shot at becoming their regular spot.

Two ways to welcome them.

Share the spotlight with other local businesses, or send a postcard that's all yours.

Only one business per category

New Mover Welcome Package

A colorful, personalized welcome mailer with gift offers from local businesses. We take one business per category per zip code, so your competitor can't share your spot.

Feels like a gift, not an ad
Arrives right after the move
Your offer sits next to trusted local names

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Sample Celina Ace Hardware new mover postcard with a welcome gift certificate

Your own mailer

New Mover Postcards

Not a fan of shared mail? We send a postcard that's all yours, designed around your business, your brand and your offer.

Your brand on the whole card
Great for franchises with set creative
Same verified mover list and tracking

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THE REAL PRODUCT

A list of people who actually moved.

A pretty mailer only works if it reaches the right house. That's why we're picky about every name on our new mover mailing list.

14
steps of verification

Checked against multiple sources, plus our own 50+ years of data.

60%
of names tossed out

Refinances and utility switches don't count. If they didn't move, they're out.

93 to 98%
list accuracy

No list is perfect, but ours comes close.

New
audience every month

We never mail the same name twice unless we plan it that way.

Sample Pete's Pizza thank-you postcard with a second-visit offer

Know who came in. Bring them back.

A new neighbor brings in your certificate. You scan the code with the Tru Trak app and see on a map where your new customers live, with each name and address, so you build a warm customer list.

After their first visit, we mail a thank-you postcard with a second offer. That second visit is where a new customer becomes a regular.

We're the only shared mailer that dares to track results, because we know it works.