Our Town Direct Mail | New mover marketing and targeted direct mail | Serving businesses nationwide
What Our Town Direct Mail does
We help businesses nationwide reach new movers and targeted households through measurable direct mail. We specialize in new mover marketing, birthday mailings, targeted postcards, neighborhood saturation mailings and customer acquisition programs for restaurants, hardware stores, grocery stores and other local businesses and franchises. Every campaign is built around your business, your market and your growth goals.
Four ways we bring you new customers
Why it works
THE RIGHT MOMENT
New movers haven't picked favorites yet. Birthday households are already planning to celebrate.
THE RIGHT PEOPLE
You only pay to mail households that fit your business, a few minutes from your door.
PROOF, NOT GUESSES
Every card has a tracking code. Most clients land around 8 to 9% response.
A SECOND VISIT
A thank-you postcard with a second offer turns a first visit into a regular.
MEET SUSAN
Five minutes with her, and you may have a friend for life.
Susan Nagi owns Our Town Direct Mail, an Our Town America franchise with territories in Arizona and Nevada. With more than 30 years in print, direct mail and customer acquisition, she works with businesses nationwide to build campaigns that reach the right customers.
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She loves getting to know a business, figuring out what will move the needle, and building a campaign that makes sense for it.
Questions, answered
What does Our Town Direct Mail do?
We get new customers in your door. We mail offers to the people most likely to become regulars: new movers, birthday households and targeted neighborhoods around your business.
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Isn't direct mail expensive?
It can be when you mail everybody. We don't. We target the households most likely to respond, so your money goes to people who can easily turn into regular customers.
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Do you only work in Arizona and Nevada?
No. We mail for businesses all over the country. Our Little Caesars stores alone stretch from Tennessee to Oregon.
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How do you track results?
Every offer has a tracking code, so you see how many people came in from each mailing. If we connect to your POS system, we can also show what they spent.
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What response can I expect?
It depends on your industry and your offer. Most of our clients land around 8 to 9%. Restaurants and grocery stores often run higher. Healthcare usually runs lower, but each new patient is worth a lot more.
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How much does it cost?
It depends on who we're reaching, how many households are around your location and how much you mail. Book a call and we'll put together numbers for your market.
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Is design included?
Yes. We design your first pieces with you, and you approve every proof before anything mails. We'll go over any setup cost on our first call.
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How long is the agreement?
New mover programs start with six months, then go month to month, since one month of movers is too small to show a real return. Saturation mail can be a one-time mailing.
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Can I get a new mover mailing list?
Yes, and we do more than hand it over. We build your new mover mailing list every month, check each name through 14 steps, then print, mail and track your offer for you.
Let's see what's possible near you.
We'll look at your area and put together real numbers for your market.
