<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[My Site]]></title><description><![CDATA[Our Town Direct Mail]]></description><link>https://www.ourtowndirectmail.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 03 Oct 2026 04:46:35 GMT</lastBuildDate><atom:link href="https://www.ourtowndirectmail.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Questions I hear from business owners about mailing lists]]></title><description><![CDATA[“Who should I mail to?” People often come to me asking for a mailing list. My first question is usually, “Tell me about your business. What are you trying to accomplish?” Are you trying to bring in new regular customers? Promote a grand opening? Get people to discover a location that’s a little hard to find? Those are different goals, and they can call for different audiences. Before we start picking ZIP codes or drawing circles on a map, let’s talk about who you serve and what would make...]]></description><link>https://www.ourtowndirectmail.com/post/questions-i-hear-from-business-owners-about-mailing-lists</link><guid isPermaLink="false">6ac04fd6bfee4e7d2cfa2932</guid><pubDate>Sat, 03 Oct 2026 01:33:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f46f8b_cdddf863822448d1901e32eeb8afa495~mv2.png/v1/fit/w_939,h_708,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>susannagi</dc:creator></item></channel></rss>